I was called by Tercerojo (local clothing brand) on summer 2005/2006 to solve their presence on big stores selling the brand such as Cristobal Colon, which you can find on most Shopping malls around Argentina.
They needed a discreet way of advertisment and instead of limiting myself to
making a banner i tried to find an alternative solution to it.


Trying to research on ancient types of signage i found myself traveling to Villa Gesell and the Totem at the entrance seemed like a perfect ground that was eager to be explored, so i turned my solution having my basis on the totem but turning it to a point in which is almost unrecognizable, yet effective as an Advertisment that camouflaged great with every store environment it was put on.

: Infototem for Cristobal Colon store

: Infototem for Cristobal Colon store